Understance Brand Awareness Campaign, 2025
Brand/Product Marketing Campaign
For our FlexWire™ brand awareness campaign, I wrote copy for Meta ads, emails, and a blog.
The challenge? Communicating niche, technical ideas like our signature underwire technology and bra fit in a simple, digestible way.
The result? Copy that educated audiences and drove traffic to our website, tailored to different consumer behaviours across platforms.
Meta Ads Copy
Original copy for the brand awareness campaign
Messaging later repurposed for a conversion campaign, targeting specific Canadian provinces
Email Campaign
The campaign was a comprehensive introduction and explanation of our comfortable wired bras, with an open rate of above 53% per email.
Introduction
Collection Highlight
Educational
Blog
I created a blog that explains our signature FlexWire™ technology and how it compares with traditional underwire.
I worked with the product team and Director to make sure information was correct.
