Video Copy & Ad Scriptwriting

I wrote copy and voiceover scripts for a storytelling, long-form brand awareness ad, designed to break into shorter clips for Meta and Google.

The challenge? Crafting copy that covers three key messages, with each section working independently and together seamlessly.

The result? One of our strongest scripts to date, clearly delivering all key messages, flowing smoothly, and spotlighting our brand promise and best sellers. All shorter ads performed within expected benchmarks, with the “It’s Not You, It’s Your Bra” clip driving the strongest results, achieving a $5.36 CPM, 22% engagement rate, and 0.36% CTR.