SFU Health & Counselling, 2020-2022
Social Media & Content Creation
I managed the department's social media accounts and created audio-visual mental health resources, supporting university-wide health and wellness initiatives.
The challenge? Creating content that uplifts student health and wellness during the height of COVID-19, while serving demographics who require a more sensitive tone.
The result? Fun, thoughtful content and copy that promoted the department, university, and student-led initiatives, aligning with student culture and the societal atmosphere of the time.
Social Media Management
Alongside my coworker, we reworked strategies to best connect with students and drive engagement.
On Facebook and X, I posted daily wellness reminders and marketed curated services, events, and resources.
On Instagram and TikTok, I highlighted creative outlets that foster mental wellness and assisted in publishing content from the Health Peers, an associated student group.
Content Creation
During COVID-19, all services and resources were asynchronous.
To maximize outreach, I planned, filmed, and edited videos for YouTube, Instagram, and TikTok. I also edited podcasts and videos for an associated student group.